I’m finishing up the 7 days of soul challenge (thanks again to Michael Barnes) with my favorite soul track of the last couple of months:
The Equatics: Merry Go-Round (Now-Again, 2010, Doin’ It!!!)
I feel rather stupid since I slept on “Merry-Go-Round” specifically by 1) totally missing when Now-Again reissued this most obscure of Virginia soul LPs in 2010 and also failing to listen to it when Now-Again put it onto their excellent Loving On The Flipside compilation in 2012. ,It took until this fall for me to finally give the song the notice it deserved…and even then, only because I heard it used during the opening credits to the third episode of Master of None. Better late than never and all that.
I’m not suggesting this is all about the hook but…this is kind of all about the hook. Even if they borrow heavily from the Persuaders’ “Thin Line Between Love and Hate,” the sing-a-long infectiousness is irresistible. And all that from a high school band?!
Blows my mind that this is a high school band… and thanks so much for the recent posts. Especially appreciated during the dark, cold Maine winter.
Equatics is a faux vintage recording of the 2010s.
Just like faux 70s band projects „Fraktus“ it is an obvious modern recording with an attempt to make it sound vintage wit old gear and overdone vinyl crackle sound sprinkled in, and a heartbreaking story fabulated to make up for completely missing proofs that this band is from the 70s.
No surprise:
Many studios and musicians invested their (parents‘) money in vintage equipment and instruments, what better way to put this to use then try to fake an album and make poor vinyl collectors go nuts from and longing for authenticity and try recoup their investments 4 figure dollars in auctions.
Only thing rare about the this album is its overly bright 2000s almost digital guitar and horns sound.
Sad.